Three single-coils. One tremolo. Since 1954.
Three coils, three voices
Three single-coil pickups sit under the pickguard, each reading the strings from a different point along their length. A five-way switch blends the neck, middle, and bridge coils, and the in-between positions give the Stratocaster its unmistakable clarity.
Every part bolts on
A contoured body, a bolt-on neck, a loaded pickguard, and a synchronized tremolo. The Stratocaster was built to come apart and go back together, so a working instrument could be serviced, adjusted, and kept playing for a lifetime.
A shape drawn in 1954
The double cutaway, the deep body contours, the offset waist. Leo Fender drew the Stratocaster around the player, not the wall it hangs on. Seven decades later the silhouette is still in production, still unmistakable.
Your Product Deserves This
This is a concept film built from Fender's own product photography. Imagine your hero product presented the way it was made: deliberately. Start the conversation.
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